Denim brands celebrate Pride with watches, corsets and tees

8th June 2022, 1:54 pm


Denim brands and retailers are doing their part to raise awareness and celebrate Pride month.


Art is the inspiration behind Diesel’s Pride collection as well. In partnership with art organization Tom of Finland Foundation and Paris art gallery The Community, the brand is funding AllTogether, a two-installment homoerotic art exhibition showcasing more than 200 pieces dating back to the 1940s. The exhibition will run through 26th June in Paris and Venice and offer exclusive T-shirt and tote bag merchandise for sale.




Alongside the exhibition will be a capsule collection featuring artwork from seven creators included in the art show: Silvia Prada, whose collage of shirtless men is digitally printed in grayscale puzzle pieces on a collared shirt; Florian Hetz, whose photograph of tightly crossed arms is plastered on a dark brown hoodie; and Peter Berlin, whose self portrait appears on a T-shirt.

Other creators include Palanca, Michael Kirwan, Paul Tankersley, also known as Tank, and Heather Benjamin.

The collection spans intimates, bags, polos, shorts, sweatpants and tank tops, as well as genderless denim pieces in white including a Trucker jacket, pants and shorts with a patch featuring the words “AllTogether by Tom Finland Foundation and The Community with Diesel.”



Published: 8th June 2022

Tags: , , , , , , , , , ,

Categorised in: ,