Why Diesel partnered with Tom of Finland for fetish-inspired fashion

23rd August 2022, 4:23 pm


AllTogether Diesel Pride capsule


Creative director Glenn Martens explains the kinky collaboration and denim’s Queer appeal.

Diesel and Tom of Finland Foundation have joined forces in creating artful apparel.

The clothing company, known for its designer jeans, has released a capsule collection emblazoned with the work and signature of the famed Finnish artist, whose homoerotic drawings have influenced Queer culture for decades.

The capsule collection includes underwear, jackets, tote bags, shirts, socks, and accessories. It also showcases the work of other queer artists influenced by Tom, such as Florian Hetz, Silvia Prada, Palanca, Tank, Heather Benjamin, Peter Berlin, and Michael Kirwan.

Additionally, as part of the collaboration, over 70 LGBTQ+ artists from the ToFF permanent collection were featured in an AllTogether exhibition staged internationally throughout Pride Month. These pieces, co-curated with The Community art collective, are usually shown at TOM House in Los Angeles.

In the following Q&A, Glenn Martens, who was named Diesel’s creative director in 2020, discusses the sartorial partnership as well as Tom’s legacy.









“AllTogether” catalogue

    The AllTogether exhibition catalogue includes a preface by co-curator Sini Rinne-Kanto entitled “How to survive in the memory? Writing down stories from the largest erotic art collection in the world”; an essay by Pierre-Alexandre Mateos and Charles Teyssou on the history of erotic art entitled “Tom of Finland Foundation, a safe house for… View Article
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About the Exhibition Artists Venice Paris Catalogue Press About the Exhibition On the occasion of Tom of Finland’s birthday (8th May), Tom of Finland Foundation and The Community have curated a group exhibition, supported by Diesel, presenting Tom of Finland Foundation’s permanent collection. AllTogether explores the erotic art collection consisting of thousands of artworks, spanning… View Article
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Published: 23rd August 2022

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