TOM collection drops in London

23rd June 2020, 2:37 pm


“I collect many types of art, but drawings have always been a passion,” said Jonathan Anderson about his inspiration for the capsule. “And as a gay man and a designer, Tom of Finland has always fascinated me. To take his drawings and use them in my designs is a bit of a dream come true.”

“It pleases me greatly seeing gifted creators utilising Tom’s work, especially in such loving and lively expression,” says Durk Dehner, president of Tom of Finland Foundation, which the collaboration will raise funds to support. “Tom always wanted what he did to be uplifting, and in working with groundbreaking [designer] Jonathan Anderson, the artist’s spirit is joyfully carried on.”

The highly masculinized homoerotic art commented on late 20th century queer culture and is known to be the one of most recognizable designs in post-war gay imagery. As a result, Tom of Finland is one of the most influential artists of the 20th century, which is just one of the reasons why the art dominates this Jonathan Anderson-designed collection.

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Tom of Finland (born Touko Laaksonen in Finland in 1920) began producing thousands of images in the 1940s. His work challenged homophobic stereotypes by portraying hyper-masculine archetypes (bikers, cops, cowboys, lumberjacks, etc) as proud enthusiasts of gay sex. Tom of Finland is the creator of some of the most iconic and readily recognisable imagery of post-war gay culture and is regarded as one of the 20th century’s most influential artists.⁠⠀ ⁠⠀ In 1984, Tom of Finland and his friend Durk Dehner established Tom of Finland Foundation with the purpose to preserve Tom’s vast catalogue of work and offer a safe haven for all erotic art. The Foundation works actively in educating the public in promoting healthier, more tolerant attitudes about sexuality. JW Anderson is proud to support the Foundation via our capsule collection.⁠⠀ ⁠⠀ @tomoffinlandfoundation #TomOfFinland

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  As the corporate takeover of the Pride flag continues, JW Anderson’s latest collab – and menswear – looks to the unsanitised carnal vision of Tom of Finland In 1939, a young Finnish student by the name of Touko Laaksonen had a secret. In-between classes, the 19-year-old sketched what came to him in dreams –… View Article

Published: 23rd June 2020


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