Diesel unveils third Pride collection with Tom of Finland Foundation

2024 Diesel x Tom of Finland Foundation Pride capsule collection

Diesel is celebrating Pride by reuniting with Tom of Finland Foundation, the nonprofit organization established to preserve Finnish artist Tom of Finland’s catalog of homoerotic art.

On Tuesday, the Italian denim brand unveiled the 2024 Diesel x Tom of Finland Foundation Pride capsule collection specifically designed to celebrate the LGBTQIA+ community. Through the partnership, Diesel aims to amplify the message of freedom of expression, sexuality and individualism—a message the has been a key pillar of the Diesel brand.

The collection also marks Tom of Finland Foundation’s 40th anniversary. It is Diesel’s third collaboration with the Foundation.

The 24-piece capsule features the work of artists including Stuart Sandford, Suzanne Shifflett, Tank, the Hun, Valentine, Henning von Berg and Tom of Finland.

Applied as prints and patchworks, the artwork reflects important voices from Tom of Finland Foundation’s four decades of preserving the work of Queer artists, many of whom have faced discrimination and misrepresentation due to the nature of what they create, Diesel stated.

SEE THE COMPLETE ARTICLE BY ANGELA VELASQUEZ

Published: 25th July 2024

Categorised in: News