Diesel x Tom of Finland Pride capsule collection highlighted in “Fucking Young!”, “HERO”, and “KALTBLUT”

Buzz about the Diesel x Tom of Finland capsule collection is making the rounds at Fucking Young!, HERO, and KALTBLUT. just in time for Pride Month! 

Tastemakers Fucking Young! shared photographs by Bruce La Bruce of the collection and encouraged readers to “Celebrate Queer Joy in New Pride Collection”.
Writer Adriano Batista stated “For over 40 years, Tom of Finland Foundation has protected Queer art and artists. Diesel’s partnership keeps that mission alive, turning fashion into a statement of pride. It’s loud, it’s sexy, and it’s a reminder: Queer expression matters.”

Hero included us in their recap of fashion and art news this week, ICYMI.
“For their fourth annual Pride collection, Diesel have collaborated once again with Tom of Finland Foundation, because of course they have. In a campaign shot by Bruce LaBruce and cast through Grindr, the collection takes the artist’s infamous erotic drawings of Leathermen and sailor boys and transfers them onto hoodies, t-shirts, sweatpants, and numerous other brilliant bits.”

and last but not least, KALTBLUT‘s Marcel Schlutt writes that our Diesel collaboration is a “vibrant homage to the celebration of freedom, individuality, and the rich tapestry of sexuality”. 
“The capsule collection bursts forth as a vibrant homage to the celebration of freedom, individuality, and the rich tapestry of sexuality. A dynamic collaboration that resonates deeply with the ethos of both Diesel and Tom of Finland Foundation, this collection is more than just fashion; it’s a bold statement of pride and solidarity.”

Published: 2nd June 2025

Categorised in: News, Tell All Yer Friends!