Diesel’s new Pride capsule collection in collaboration with Tom of Finland Foundation

23rd June 2022, 5:00 am


Just in time for Pride, Diesel has partnered with Tom of Finland Foundation on a multi-part project. This includes a two-installment art show (between Venice, Italy and Paris, France) called AllTogether curated by Tom of Finland Foundation and The Community.


TOM OF FINLAND, “Peter Berlin”, Diesel capsule collection


“Since the ’90s, Diesel’s advertisement campaigns have set a unique tone of voice, serving as an antidote to the status quo, normalizing taboos, flipping the script on stories of social injustices, minorities, absurd in society.” With that in mind, Glenn Martens wants Diesel to act more as a platform and amplify deeper, real, and amazing stories that can make a difference in the world we live in today.  “We want to bring light to a long legacy of queer imagination and perseverance worldwide. Stories of artists which many have faced discrimination and misrepresentation due to the nature of who they are and what they create. This is Tom of Finland Foundation’s first such exhibition of its kind outside of TOM House in Los Angeles, and it has been entirely and proudly underwritten by Diesel.” – said Glenn.








About the Exhibition Artists Venice Paris Catalogue Press About the Exhibition On the occasion of Tom of Finland’s birthday (8th May), Tom of Finland Foundation and The Community have curated a group exhibition, supported by Diesel, presenting Tom of Finland Foundation’s permanent collection. AllTogether explores the erotic art collection consisting of thousands of artworks, spanning… View Article
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Published: 23rd June 2022

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