Diesel’s Pride collection pays homage to Tom of Finland, the king of homoerotic art
7th June 2022, 6:36 pm
Diesel has released a Pride collection featuring Tom of Finland’s iconic homoerotic artwork.
The capsule collection features artwork selected from Tom of Finland Foundation’s catalogue on gender neutral pieces.
This includes his recognisable designs of leather daddies with bulges printed on t-shirts, tote bags, shorts and shirts
There’s also a jockstrap in the collection, which is white and features the Diesel logo alongside the Tom of Finland capsule logo.
The genderless collection features Diesel’s signature denim, with pieces including a Trucker jacket, pants and shorts with a patch featuring the words “AllTogether by Tom Finland Foundation and The Community with Diesel”.
It’s now available to shop at Diesel.com, with prices starting from £30.
The capsule collection also features designs from seven creators including Silvia Prada, whose collage of shirtless men is digitally printed in grayscale puzzle pieces on a collared shirt.
Others include Florian Hetz, whose photograph of tightly crossed arms is plastered on a dark brown hoodie and Peter Berlin, whose self portrait appears on a T-shirt.
The creators making up the capsule collection are Palanca, Michael Kirwan, Paul Tankersley aka Tank and Heather Benjamin.
Diesel’s creative director, Glenn Martens said: “We want to bring a light to a long legacy of Queer imagination and perseverance worldwide.
“Stories of artists in which many have faced discrimination and misrepresentation due to the nature of who they are and what they create.”
He added that the multi-tiered approach to this year’s Pride celebration “demonstrates my own viewpoint – and Diesel’s position – of needing to amplify our social responsibility”.
The seven artist’s work will be showcased at a two-installment homoerotic art exhibition with more than 200 pieces dating back to the 1940s.
In partnership with art organisation Tom of Finland Foundation and Paris art gallery The Community, the exhibition will run through 26th June in Paris and Venice.
It marks the first exhibition of its kind outside of TOM House in Los Angeles, which was home to the erotic artwork of Tom of Finland (born Touko Laaksonen).
The Foundation launched in 1984 to preserve his work and compile what it calls the world’s most extensive collection of LGBTQ+ art.
AllTogether
About the Exhibition Artists Venice Paris Catalogue Press About the Exhibition On the occasion of Tom of Finland’s birthday (8th May), Tom of Finland Foundation and The Community have curated a group exhibition, supported by Diesel, presenting Tom of Finland Foundation’s permanent collection. AllTogether explores the erotic art collection consisting of thousands of artworks, spanning… View ArticlePublished: 7th June 2022
Tags: AllTogether, Diesel, Florian Hetz, Glenn Martens, Heather Benjamin, Michael Kirwan, Palanca, Peter Berlin, Pink News, Silvia Prada, TANK, WoToF