Tom of Finland artwork recreated with cats and dogs by pet care brand

Tom of Finland’s iconic artwork is instantly recognizable to many of his fans. However, peer closer at these images and you’ll quickly realize that rather than muscle-bound hunks, they feature dogs and cats.

They’re the creation of a Finnish pet care company, which wanted to mark Helsinki Pride in the country.

Musti Group has created three pieces of Tom-inspired artwork and is plastering them around Helsinki on advertising space for Pride Week (26th June-2nd July) in the city.

Musti Group sought permission from the official Tom of Finland Foundation, based in California, for the campaign.

“Instead of just drawing inspiration from the art of Tom, we felt it was important to get an official seal of approval from Tom of Finland Foundation. This way our pet versions become a small part of the Tom family, and we get to show our support to the legacy of this great artist and the Foundation that looks after it”, said Eveliina Rantahalvari, Marketing Manager of Musti Group, in a statement.

SEE THE COMPLETE ARTICLE BY DAVID HUDSON

[The artwork is by the artist Kajo Rauni.]

Published: 27th June 2023

Categorised in: News